Food & hospitalityCybel
Restaurant site and brand system for a French-Moroccan hospitality group, rebuilt in Next.js.
Websites, online stores and the software behind them. Built, launched and kept running by one team.



Cybel
Restaurant site and brand system
03
Three things, done properly. What we build:
Marketing sites that load fast, rank, and convert. Built on Framer or in code, depending on what the business actually needs to do.
Online stores, including the awkward ones. Standard Shopify through to headless builds with wholesale ordering, B2B pricing and custom checkout logic.
When the problem is bigger than a page. Booking systems, client portals, dashboards, payments and payouts.

Shipped, not pitched
We still do the thinking. It just ends up as a working site you can click through, not a PDF that sits in a folder.
Design, copy, build and launch all happen in-house, so the people who planned it are the people who ship it.
Twelve builds across food, retail, travel, home services and professional services.
04
Four stages, usually in this order. Clients start with one and hand us the next once it works.
The first step. A site built to turn a visit into a call, a booking or a sale.
Shipped: Ligia Aleman, Dream Exotic Rentals, Alimento813
Then we send people to it. Meta and Google Ads, local search, and the landing pages each campaign needs.
Meta Ads, Google Ads, Search Console
Then we catch what comes in. Bookings, lead forms, wholesale orders and payments, wired so nothing slips through.
Shipped: Deal Junkie payments, Lilya's wholesale portal
Eventually we run all of it on one retainer, with a dashboard that puts every change we make next to what it did to the numbers.
Analytics, ads and a change log in one place
When the fix is software rather than another page, we write it ourselves. No referral, no second agency, no starting over.

The same people from the first brief to the monthly report, so nothing gets lost in a handoff between three vendors.
Fractional means the whole team sits on a monthly retainer instead of on your payroll.
Brand, site, store, ads and development
Hosting, security and updates on every retainer
Built on Framer, Webflow, Shopify or Next.js
Stripe, Supabase, Vercel and Cloudflare behind it
Ads run on Meta Ads and Google Ads
Start with whatever is stuck: no site, no traffic, or leads that go nowhere. We take it from there.